One thing I do really like about Wordtracker Strategizer is the ability see the size of a target niche, and compare that with the number of visitors that you currently get for a specific search term, allowing you to judge the right niches to invest the most amount of time in. Clever.
So for instance, on a client site I found for a two word ‘keyword / key phrase’ the site was sitting a nice number one position in Google, and taking 23% of the entire market share for that specific keyword. Interesting stuff, relates back to an article I was reading a few weeks back highlighting that position one should get you around 35% of all clicks from page one… so running at 23% isn’t too bad. It show there is plenty more scope for that keyword too.
Interesting how you can interpret those stats.
On one hand you could say you’ve got 23%, so let’s explore that keyword niche a little more and see what other low hanging fruit we can grab on the way – before thinking about targeting new keywords,
… but then you cold argue the other way and target something new entirely.
Personally I’m one for investigating that niche further and seeing what other variations there are to be had…
Useful video if you’re trying to learn how to use the keywording map and hierachy within the new keywording beta tools.. worth watching this first before you do anything!
A quick guide to using Wordtracker’s keyword map from Wordtracker on Vimeo.
I’ve spent the last few days buries in the all new Wordtracker keywording software, as well as the Wordtracker Strategizer software, so far so good. Takes a bit of getting used to, especially if you’ve not used Wordtracker at all before. I’ve been using Wordtracker on and off for the last 5 years, dipping in and out depending on whatever the client sites and my own sites have needed at the time. Right now however, I’m trying to push forward a couple of sites that really need a decent kick, and I must say I’m pretty impressed with Strategizer so far. I’ll keep you posted.
It’s pretty expensive software, running at nearly $160 a month for both pieces of software, but so far it seems quite worthwhile, but whether I will keep a full subscription I don’t know just yet, I’m quite happy just paying for a couple of months at a time as and when I need it!
Some cracking data crunched so far, and have certainly found a few niche parts of my sites that need some more love, and showing good potential so far – and thanks to Strategizer I think I have a couple of new directions to aim at.