Wordtracker Strategizer – Investigating your keyword market share.

One thing I do really like about Wordtracker Strategizer is the ability see the size of a target niche, and compare that with the number of visitors that you currently get for a specific search term, allowing you to judge the right niches to invest the most amount of time in. Clever.

So for instance, on a client site I found for a two word ‘keyword / key phrase’ the site was sitting a nice number one position in Google, and taking 23% of the entire market share for that specific keyword. Interesting stuff, relates back to an article I was reading a few weeks back highlighting that position one should get you around 35% of all clicks from page one… so running at 23% isn’t too bad. It show there is plenty more scope for that keyword too.

Interesting how you can interpret those stats.

On one hand you could say you’ve got 23%, so let’s explore that keyword niche a little more and see what other low hanging fruit we can grab on the way – before thinking about targeting new keywords,

… but then you could argue the other way and target something new entirely.

Personally I’m one for investigating that niche further and seeing what other variations there are to be had…

Automatic backup of you WordPress database – A decent plugin

I’ve been using the WP-DBManager plugin for over a year now, and it has reliably sent a copy of my database to me each morning at 8am – straight to my inbox. When you look after a million WordPress sites (I think I look after about 15-20 at the moment) this plugin is a surefire lifesaver. Don’t forget you still need to backup you files on your server, and don’t forget to backup your uploads folder… some people always forget this one!

Anyway – a worthwhile install, and certainly adds to a bit of piece of mind in the fast moving world of WordPress!

http://wordpress.org/extend/plugins/wp-dbmanager/

Good free URL redirection plugin for WordPress

If like me you have some sites that have a million links to sites, people, places and products you need to me able to manage them well. I stumbled across a redirection plugin for WordPress that seems to do the job pretty well. I’ve used this plugin for the last year or so on a couple of sites and has been super helpful. IMO the best use is for links that might change over time, you can update the target URL whenever you like and it won’t change your hard coded links in your website. So it means you can easily target broken links in the future, and you only have to change it in one place rather than hundreds. you just add a variable after go/yourquicklink and it’ll send it on from there. Very clever. Can also be used to tidy up affiliate links heading out your site, a much neater and better looking link, without any of the problems that are usually associated.

Have a look here at the (Free) GoCodes Plugin

Remove the default ‘category’ prefix from your wordpress URL

On new WordPress installs, I’ve used the plugin ‘Top Level Categories’ more than a few times, and can certainly recommend it. Just be aware when fiddling with your categories that sometimes it creates weird structures if you set up the individual categories first – the last time I used it I installed the plugin first, then assigned each post a new category. This seemed to solve the problem. I would suggest using the /%category%/%postname%/ permalink structure, and twinned with an SEO plugin controller you’ll have pretty good control over your URL and site structure… best to get it as soon as possible before you make too many pages!

Top Level Categories

Removes the prefix from the URL for a category. For instance, if your old category link was /category/catname it will now be /catname

Zen Cart – Change the template design on the home page only

Here’s a little one I found that might simplify things for you. I wanted to override the homepage template on the index page of a zen cart powered website, basically so I could show a big ad type image on the homepage under the navigation, so that it would appear on teh homepage only, like a big call to action / visual impact to start the visitors journey off. I needed it to load in the top section of the code, rather than the individual content pages so I needed to make the changes in the tpl_main_page.php main page template file.(tpl_main_page.php in your /yourtheme/common/ folder)

I duplicated the header file and made my template adjustments, and then using a bit of php told the site that when it loads, check the pagename – and if the pagename is ‘homepage’ then load the modified headerfile (tpl_header_home.php) – and if it’s anything other than homepage, just load the original.

Anyway, after a bit of fiddling around I found this to work pretty well.

<?php /* ----- prepares and displays header output ----- */

  if ($this_is_home_page) {
    require($template->get_template_dir('tpl_header_home.php',DIR_WS_TEMPLATE, $current_page_base,'common'). '/tpl_header_home.php');
  }
  else
  { require($template->get_template_dir('tpl_header.php',DIR_WS_TEMPLATE, $current_page_base,'common'). '/tpl_header.php');}

?>

Adding EPI to your product URLS in Tradedoubler

Just a quickie – a while back I was looking for a way of getting a bit more detailed stats from affiliate links in Tradedoubler, it turns out you can add an EPI variable to your URL so you can see what you’re actually selling. “Epi – Enhanced publisher integration – enables you to add an extra parameter to your tracker links.”

Here’s what you do: Your standard tradedoubler URL looks like this:

http://clkuk.tradedoubler.com/click?p(xxx)a(xxxxxxx)g(xxxxx)url(http://www.yourdeeplink.com)

…and you want to change it by adding epi(yourproductname) before the URL. So like this:

http://clkuk.tradedoubler.com/click?p(xxx)a(xxxxxxx)g(xxxxx)epi(yourproductname)url(http://www.yourdeeplink.com)

Testing Wordtracker & Wordtracker Strategizer

wordtracker strategizerI’ve spent the last few days buries in the all new Wordtracker keywording software, as well as the Wordtracker Strategizer software, so far so good. Takes a bit of getting used to, especially if you’ve not used Wordtracker at all before. I’ve been using Wordtracker on and off for the last 5 years, dipping in and out depending on whatever the client sites and my own sites have needed at the time. Right now however, I’m trying to push forward a couple of sites that really need a decent kick, and I must say I’m pretty impressed with Strategizer so far. I’ll keep you posted.

It’s pretty expensive software, running at nearly $160 a month for both pieces of software, but so far it seems quite worthwhile, but whether I will keep a full subscription I don’t know just yet, I’m quite happy just paying for a couple of months at a time as and when I need it!

Some cracking data crunched so far, and have certainly found a few niche parts of my sites that need some more love, and showing good potential so far – and thanks to Strategizer I think I have a couple of new directions to aim at.