Adding EPI to your product URLS in Tradedoubler

Just a quickie – a while back I was looking for a way of getting a bit more detailed stats from affiliate links in Tradedoubler, it turns out you can add an EPI variable to your URL so you can see what you’re actually selling. “Epi – Enhanced publisher integration – enables you to add an extra parameter to your tracker links.”

Here’s what you do: Your standard tradedoubler URL looks like this:

http://clkuk.tradedoubler.com/click?p(xxx)a(xxxxxxx)g(xxxxx)url(http://www.yourdeeplink.com)

…and you want to change it by adding epi(yourproductname) before the URL. So like this:

http://clkuk.tradedoubler.com/click?p(xxx)a(xxxxxxx)g(xxxxx)epi(yourproductname)url(http://www.yourdeeplink.com)

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